| 01. | Information
More than ever before, people are turning away from traditional means of finding information and looking online. Your business should be at their fingertips.A website can be a powerful way to promote your ideas. Your website allows you to showcase your products and services for everyone to see. You can explain the benefits, compare it with other products and show testimonials of happy customers that already bought the product. |
| 02. | Impression
With a professional website, you will improve you overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization. A well-developed website can convey trust and credibility, making people to buy from you, or support you.The use of an associated email address also increases perceived professionalism. |
| 03. | Expansion
A website is one of the easiest tools to expand your exposure into a wider geographical area.A website allows you to differentiate your product or service offerings.Offering a great user-experience and minding usability is the key to success. More and more people use locally defined keywords in the search engines, which indicates that they use the Internet to find local information |
| 04. | Availability
Many people surf the web in the evening when most businesses are closed -- which is fine because websites never sleep! A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock -- even weekends and holidays ! |
| 05. | Projection
Worldwide Internet usage is well over one billion. Websites can be relatively inexpensive and with proper usability and search engine optimization your website can be as good as your larger competitors, or even better! Having a website significantly improves your customer reach no matter what services or products you offer. |
| 06. | Presence
Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across America and around the world, if you so choose.The Internet puts the web browser in control – and if you are not there, you will be more and more passed over in favour of an online competitor. |
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